山东大学硕士学位论文
ABSTRACT
Undertheconditionsofmarketeconomy,thebusinessenterpriseistheprincipalmicrocosmicrunningpartofsocialeconomy.ItprodIlcesandcrcatasthematerialwealthforhumanbeing,anditloadsandspreadsthespiritualcivilizationontheotherhand.nebusinessenterprisegrowthhasalreadybecometheimportantfoundationofeconomicprosperity,andthemainheadspringofnationalcompetitiveadvantage.Foralongtime,thelifeandgrowthofbusinessemerpfisebecomethetopicthatbe垂vcnextensiveattentioninscopeoftheworld.ThedatainFORTUNEshowthatabout62percentbusinessenterpriseslifeintheUnitedStatesnotover5years,only2percentbusinessenterprisesCansurvive50years,andtheaveragelifeofsmallbusinessenterprisesnolongerthan7years;InJapanandEurope,theaveragelifeofallbusinessenterprisesis12.5years;Inourcountry,theaveragelifeofgroupcompaniesis7-8years,thatofsmallbusinessenterprisesonly2.9years,andtherealealmost1,000,000businessenterprisesbankruptcyannually(notincludingtheindividualbusinessenterprises).However,therearemanyenterprisesthatOVer100yearsstillfullofcompetence,suchasStora0288),DuPont(1802),Procter&Gamble(1837),Nestle(1874),ere.Sosomeonesuggestthatthekeypointofbusinessenterprisegrowthisentrepreneurshipthatconductedbyentrepreneur.WeCannothelpasking:Whetherentrepreneurshipisonlyanindividualbehavior?Whatisitsnature?Whatistherolethateutreprenanrshipplayedinbusinessent廿3,risegrowth?Howdoesthebusinessenterprisetogrowupcontinuously?Etc.
Inordertoexplainabovequestionaintheories,thispapers眈upananalyticalflameofcontinuousbusinessenterprisegrowthbyaseriesofdefinitionandreasoning,anddemonstratedtheviewpointsthroughca¥estudy.Theresearchcontentsandmaininnovationsofthisthesisusfollows:,
1.Accordingtotheexistingstudyfindingsofentreprenmlrship,andthedevelopmentpracticeofbusinessenterprise,thispaperputforwardthenatureofentrepreneurship----’'Neversatisfied,Nevergivingu仇Advancebravely",andanalyzed9
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