商务英语高级词汇——专业服务(13)

商务英语高级/中级词汇

make-versus-buy (adjective phrase) = 制造或采购

a type of business decision that compares the costs and benefits of creating something internally to purchasing it from a supplier

The make-versus-buy decision is critical because the wrong choice can cost the company a lot of money.

未提供注释。

manage expectations (verb phrase) = 管理期望

providing realistic or conservative information about company affairs to avoid creating unrealistic hopes for the future

Our sales director is excellent at managing expectations with our customers.

未提供注释。

matrix management (noun phrase) = 矩阵管理

a type of management structure in which an employee reports to more than one person My company uses matrix management. I report to a regional manager and also to the engineering manager at headquarters.

未提供注释。

mind share (noun phrase) = 印象份额

the development of consumer awareness of a product or service

One of the main goals of marketing is to develop widespread mind share for a company's products.

未提供注释。

mission-critical (adjective) = 任务关键

used to describe something that is so important that a company cannot succeed or function without it

At the company meeting, our CEO said that succeeding in the Asian market is mission-critical for our business this year.

未提供注释。

modularize (verb) = 模块化

make portions of a whole into pieces that can stand alone or work as a unit or subsystem By modularizing its different divisions, the company was able to create three separate, successful businesses.

未提供注释。

monetize (verb) = 货币化

find a way to make money from an activity, property, or good

Many companies offer premium services as a way to monetize visitors to their Web sites. 未提供注释。

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