CHAUDHURI A, HOLBROOK M B. 2001. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty [J]. Journal of Marketing, 65(2): 81-93.?
CHEN C H. 2001. Using free association to examine the relationship between the characteristics of brand associations and brand equity [J]. Journal of Product and Brand Management, 10(7): 439-451.?
COBB-WALGREN C J, RUBLE C A, DONTHU N. 1995. Brand equity, brand preference, and purchase intent [J]. Journal of Advertising, 24(3): 25-40.?
FAIRCLOTH J B, CAPELLA L M, ALFORD B L. 2001. The effect of brand attitude and brand image on brand equity [J]. Journal of Marketing Theory and Practice, 9(3): 61-75.?
FARQUHAR P H. 1990. Managing brand equity [J]. Journal of Advertising Research, 30(4): 7-12.?
JACOBY J, CHUSTNUT R. 1978. Brand loyalty measurement and management [M]. New York: John Wiley and Sons:156-158.?
KELLER K L. 1993. Conceptualizing, measuring, and managing customer-based brand equity [J]. Journal of Marketing, 57(1): 1-22.?
PARK C W, JAWORSKI B J, MACHLNNIS D J. 1986. Strategic brand concept-image management [J]. Journal of Marketing, 50(4): 135-145.?
SHETH J N, NEWNAN B I, GROSS B L. 1991. Why we buy what we buy: a theory of consumption values [J]. Journal of Business Research, 22(3): 159-70.?
YOO B, DONTHU N, LEE S. 2000. An examination of selected marketing mix elements and brand equity [J]. Academy of Marketing Science, 28(2): 195-211.?
YOO B, DONTHU N. 2001. Developing and validating a multidimensional consumer-based brand equity scale [J]. Journal of Business Research, 52(1): 1-14.?
百度搜索“77cn”或“免费范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读,免费范文网,提供经典小说管理学顾客价值导向的品牌权益模型及实证分析(7)在线全文阅读。