The existence of the maxims of the CP makes the conversational implicature possible especially on the conditions like in press conferences etc.. Conversational implicature allows a speaker of any side in press conferences to convey meaning beyond what is literally expressed. Speakers in press conferences can often use euphemisms or euphemistic expressions to produce conversational implicature or more meaning that the hearers can also figure out its real intentions rather than the literal meaning by violating some certain maxims.
5.1. Violation of Quality Maxim
"Violation of Quality Maxim means by saying things that are not true or the fact and making irresponsible and insincere remarks by the speakers. It can produce some specifical content: humor, or disguise the intention such as Ministry of Defence for Ministry of War, life insurence for insurance when you are dead, freedom fighters for terrorists."[25] Frankly speaking, euphemisms have a tendency to violate Quality Maxim in order to express unpleasant things or ideas etc. in an indirect, roundabout and pleasant way. Therefore if hearers want to know the real intentions , they should infer the conversational implicature from the illocutionary meaning based on the special context. Moreover hyperbole and understatement also don't obey the Quality Maxim, for all these contribution are true . Let us look at some examples as follows:
(4) Q: Britain and France both put troops on standby alert … for possible movement into Kosovo. While … has the U.S. put any units on stand-by for a possible movement to Kosovo?
A: In view of the fact that … our forces remain at their current state of readiness. There … increase that state of alertness at this point. Obviously… on short stand-by… air operations, would… .
In the above Q-A patterns of the transcripts, we can see diplomatic euphemisms like “possible movement”, “at their current state of readiness” and “air operation” etc. are used in press conferences that violate the Quality Maxim. From the specific context we know that here “possible movement” mainly means “possible military attack”, “at their current state of readiness” refers to “at their current state of fighting ” and “air operation” refers to “air war” or “air fight” etc.. Still we can find more examples violating Quality Maxim of the CP in press conferences like “Ministry of Defense” for “Ministry of War”, “entering into Kosovo” or “go into Kosovo” for “invade Kosovo” or “invasion” and “information” for “military intelligence” and also “active defense” for “attack” etc.. By saying that, the authority can distort the facts to some extent and also reduce its bad impressions on the public. Hence the authority can present a false picture to the public and to beautify or disguise whatever they have done.
5.2 Violation of Quantity Maxim
"Violation of Quantity Maxim is by providing non-informative information or by either providing less or more information than actually needed. Strictly speaking, acronym and abbreviation, two main ways of the formation of euphemism, are the two main ways of violating the Quantity Maxim. For example, execute is for execute death penalty, I need to go is for I need to go to the lavatory, commfu for complete monumental military fuck up , S.O.S for son-of-a-bitch."[26] Some euphemisms or euphemistic expressions are created by contributing less information to violate the Quantity Maxim in order to make unpleasant, rude or offensive words sound more pleasant, polite and elegant. Let us have a look at some expressions used in press conferences violate the Quantity Maxim of the CP.
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