商务英语写作 business report——increase the department store's profit
Executive Summary
In the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.
Causes of the fell
We have found three causes relating to the fell: Market Positioning is inflexible.
The Foreign market didn’t develop well. Service concept was out of date.
Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.
Measures to Increase the Profits
Set up some convenience stores, discount stores and speciality stores as competition did.
Expand foreign retail chains in some economically potent states like China and Japan.
Training staff. Make transition of service mode to follow the consumer demands.
Estimates for Implementing the Proposal
Most of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.
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