BUSINESS REPORT商务英语写作(10)

商务英语写作 business report——increase the department store's profit

Methods for Increasing the Profits

The working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.

Three Ways to Increasing the Profits

To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.

Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan. These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.

With a survey shows that: as the English population ages, older

groups will provide opportunities for sales growth. And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion and

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