关于传播学与言语行为理论视域下的涉外旅游投诉处理探析(4)
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投诉者言语行为中的言外行为是企业经营者关注的焦点和出发点,然而,仅有关注的愿望而没有一定的技巧和判断能力,有时可能会误解对方的意图,在对顾客的具体投诉作正面理解或负面理解等方面把握不准、处理不当。为避免此类情况发生,饭店员工应有能力察觉顾客的情绪感受,理解其心理需求,明白其行为要求。在顾客投诉的话语背后隐含着什么样的顾客情绪,饭店员工应该能对这种情绪感同身受,设身处地地体会顾客当下的感受,对这种情绪予以充分理解。仅此还不够,更重要的是要清楚地知道顾客究竟需要饭店做出什么样的具体行动,这样才能使顾客体会到其情绪的表露、心理和行动需求都得到了饭店的细致的体察、充分的理解和极大的尊重。投诉处理者常用于此类情景的典型表达法为:“Iunder—stand how you feel”、“Iknow your feeling now”、“Youwant……,don’tyou?”等等。
从语言交际的角度来说,在正确理解顾客的意图之后和进行语后行为之前,员工应该向顾客表示歉意,解释问题出现的原因,并告知整改方案,这是衔接言外行为和言后行为的必要环节,是沟通顾客情感的语言技巧。常用的表达法有:“I’m sorry——I’11get som eone tO check it for you.’’“Sorry tO hear that——I’11send someoneup.”“I’m so sorry you have been troubled.’’“I’m sorry tO have keptyou waiting.”“I’m so sorry;it m ust have been lf mistake in the bil1.’’“Sorry thatyou have nothad our usual good service.W e willinvestigate the matterim mediately.’ “Ido apologize.Pleasebe assuredthatwe willlook into thematter Ido hopeyouwillacceptourapologies.’’“Ourhotelhas justopened,theremaybesomeproblems.Weare terriblyunderstaffed.”“I’m sorry。madam.There must be some misunderstanding.’’“I’IIget the managerforyou.ButI’m afraid thathe’I1say the same.W ehaveveryclearinstructionsaboutitand wemustfollowthem.”。。。等等。以下对话更能综合性地说明这一点,例如:
例8.Guest:Didyouhavethisroom checked before wemoved in?There’snotascrap oftoilet paperand thetoiletdoesn’tflush,thewaterdoesn’t run in theshowerand 1would likean extrapillow.
W hathave you to sayaboutthat?
Staff:I’m extremely sorry to hear that.I’ll attend to it right away.The housekeeper usually checksevery room before new guests move in.Butwe have been extrem ely busy with lf largeconvention.
Guest:That’snottheway to run ahote1.One doesn’t expect this sort of thing in a well—runhote1.
Staff:No,ma’am.I do apologize.It’s mostunusua1.W e do try to check the rooms asthoroughlyaspossible.Justonepillow。wasit?I’llalso send someone along rightaway to look at the toiletand shower.Isthereanythingelse?
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