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Assignment 2 组织行为学课业2 - 图文(2)

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(M1) ? identify and apply strategies to find appropriate solutions (M2) ? select/design and apply appropriate methods/techniques ? relevant theories and techniques have been applied ? effective judgements have been made ? complex problems with more than one variable have been explored ? an effective approach to study and research has been used ? a range of methods and techniques have been applied ? a range of sources of information used ? the selection of methods and techniques/ sources justified ? the design of methods/techniques justified ? complex information/data have been synthesised and processed ? appropriate learning methods/ techniques applied (M3) ? present and communicate appropriate findings ? appropriate structure and approach has been used ? logical and coherent arguments have been presented ? technical language accurately used ? a range of methods of presentation has been used ? appropriate media used ? familiar and unfamiliar contexts have been used ? it is appropriate for familiar and unfamiliar audiences Distinction descriptors In order to achieve a distinction the learner must: Indicative characteristics The learner’s evidence shows: ? synthesis has been used to generate and justify valid conclusions ? the validity of results has been judged ? self criticism of approach has taken place ? evaluation has taken place using defined criteria ? realistic improvements have been proposed against defined characteristics for success ? autonomy/independence demonstrated ? substantial activities/projects or investigations have been planned, managed and organised ? joint/activities of others have been managed ? the unforeseen has been accommodated ? the importance of interdependence has been recognised (D1) ? use critical reflection to evaluate own work and justify valid conclusions (D2) ? take responsibility for managing and organising activities 6 / 21

(D3) ? demonstrate convergent, lateral and creative thinking ? ideas generated and decisions taken ? self evaluation has taken place ? convergent and lateral thinking have been applied ? problems have been solved ? capacity for innovation and creative thought has been used ? receptiveness to new ideas have been demonstrated ? unfamiliar contexts have been applied NOTES TO STUDENTS

? ? ? ? ?

Use at least two indicative characterics to achieve each item of M or D. Complete the title page and sign the statement of authenticity.

Ensure that you give yourself enough time to complete the assignment by the due date.

Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

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Organizational behavior

Bowen Li

2010.12.16

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1a 1b

Understanding of the modern enterprise cultural differences, first is to understand the cultural I chose the two contrast is hoodwinks the cow and two big Chinese dairy Erie giants

Mengniu enterprise culture construction

The person wants to speak \business\a fund, a car, from raw materials into the factory that day, will have been implanted this enterprise genes, they follow what logic operation, to see if the enterprise culture. A, elephant is aeriform, avenue have mark, noble can enterprise achievement noble cause. We speak, of the person working status can be divided into three kinds: MaiZui, hard and hard. A person to take the three states in which kind of, the key factors, in addition to personal qualities, is the enterprise philosophy. \huaibei is frutus\noble degree.

Mengniu quintessence of enterprise culture, is \with others, it is two kinds of different viewpoint, the former takes promoting his, the latter's point is to contain the opponent. A good brand, isn't he destroy rivals, but the result of consumer choice results. For consumers who created more valuable products, consumer can choose who. Therefore, no matter any problems, forbid to complain, all reasons from yourself to! If you face got slap, don't be busy to denounce dozen face of hand, first you have to review the beaten face.

Mongolian cow from birth, the first day, will position himself into a century-old mengniu, was looking for a \common feature, that is: not only logistics enterprise and operates career, strategy of society. That is to say, \brands, speak great moral, gu great interests.

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Made big brands, is the construction of Inner Mongolia this big good brand. \to get a who seeks the overall domains, the eternal don't strive for to seek temporary\According to the ownership of Hohhot per capita milk at the first, milk rate is at the first practical, put forward the construction of Hohhot mengniu milk are as \Speak great moral, is to speak the upright, the enterprise moulded into a virtuous collective. Mengniu told \prohibit upward operation, such as New Year, only allowed superior for subordinate to the New Year, prohibit to lower a happy New Year. Meanwhile opposition in the business besides make any form of money circulation \birthday treat can move, but are not allowed to accepting gift, gifts. People need to establish a motto. The chairman's motto is: \

Despite the great benefit, be in namely strategic decision, shareholders, bank, employees, partners and social \cow is summarized into five sentence: \employees involved in the injected figure interest income, partner for folks who wish to make money, tax.\perspective-taking interests, changing heart thinking, reversing thinking.

In the great benefit pattern, the core position is in the interests of consumers, which implements all other benefits to the origin. So, mengniu emphasize on consumers' trustworthiness of truth. For example, in order to guarantee the authenticity, grassland milk factory funds in 1999, under the situation of Mongolian cow richly first built the first car wash bath milk, although more each year for this workshop spending millions of dollars, but won more consumers.

Second, the audience square, the audience into healing is ChengLiang goldsmiths, learning culture makes enterprise stand to on the shoulders of giants.

People and animals have the big difference is text, animals have no. So, animal every generation is returned from scratch, origin, but can read ancient records of all predecessors, standing on the shoulder.

In Mongolian cow factory district, you can see hundreds of placards. Such as: \have the wisdom, please take out wisdom; if you lack wisdom, please sweat; if you both lack wisdom, but don't sweat, then, please leave this unit.\

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