横店：中国影视文化产业集群发展的一个样本

横店：中国影视文化产业集群发展的一个样本

——基于共享性资源观理论的案例分析

邵培仁 廖卫民

（浙江大学传播研究所 浙江杭州 310028）

【摘要】基于共享性资源观的产业集群理论分析框架，本文对横店作为中国的一个影视文化产业集群样本进行了全面考察，特别深入探析了横店发展影视旅游实践的成功经验，并在此基础上对中国影视文化产业集群的发展逻辑与演化规律问题进行了理论总结和探索。研究发现，横店影视文化产业集聚生成并迅速发展的机制在于其共享性资源在获得异质性禀赋的基础上结合根植性特点，进行扩张式的积聚，并在更高层面形成更有战略价值的异质性资源，使之向高水平跃迁；其发展源泉来自不断学习和创新；其发展模式已显现端倪，那就是以服务于全国乃至全球的影视拍摄为基石，而展开的“上游的影视制作产业”+“下游的影视旅游产业”的产业链延伸发展；横店的产业集群模式、发展经验及面临的一些典型问题对中国影视文化产业集群的发展具有重要的启示意义。

【关键词】产业集群 文化产业 资源观 共享性资源 异质性 根植性 横店 影视旅游

Hengdian, A Model of Chinese Movie & TV Cultural Industrial Clusters:

A Case Study from Resource-Based View

Shao Peiren， Liao Weimin

(Institute of Communication, Zhejiang University, Hangzhou, Zhejiang, 310028)

Abstract: According to resource-based view, this paper takes Hengdian as an example of Chinese movie & TV cultural industrial clusters to study in some aspects, especially in exploring the suceessful experiences on developing movie & TV tourism resources. It is generally discussed about the underlying logic and evolutionary mechanism of Chinese movie &TV industrial clusters. The Hengdian’s case demonstrates that the shared resources with heterogeneity should be connected with embeddedness firmly and should be integrated into new strategic resources in a higher level, hence lead to the positive direction of expanding the cluster. The fundamental driving force is coming from innovation and learning process. The development model of Hengdian’s case is “movie & TV making”+“cultral tourism” by integrating the upstream industry and downstream together, and its model, experiences and some questions encountered will provide helpful enlighment for other cultural industrial clusters in China.

Key words: industrial clusters; cultural industry; resource-based view; the shared resource; heterogeneity; embeddedness; Hengdian; movie & TV tourism

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