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The Market for Food Ingredients China HK 1998(11)

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Executive Summary

Table ES.1

China - Production of Food Ingredients, 1995

Segment

Dairy ingredients

Milk Milk Powder Whey powder

6 728 000 352 136

nil

Production (tonnes)

Segment

Other food additives

Emulsifiers MSG Flavours & fragrances

2 300 500 000 *83 577

Production (tonnes)

11 000

Bakery Ingredients

Grain Yeast agents Enzymes Starches

Bleaching agents

Sweeteners

Beet sugar Cane sugar Saccharin Xylose & xylitol

n.a. data not available

* 1994 figure

466 600 000

32 000 221 300 *1 607 000

n.a. 1 403 000 5 283 000 12 000 6 000

Benzoic acid Sorbic acid Propionic acid Sodium

isoascorbiate Vitamin C BHT Pectin Gelatin

Carboxymethyl

*683 8 000 100-200*

*nil *2 000 20 000

*<50 *200 *200-300 *10 000 *2 000-3 000

<100 cellulose Market Opportunities

Mirroring a trend being seen throughout the Asian region, many of the world’s largest suppliers of

food ingredients have begun to establish sales networks and research and technical support facilities in China. Being geographically close to their customers, as well as employing local sales and technical staff who understand the requirements of the Chinese food industry, will give such firms a competitive advantage over suppliers based outside China. They have recognised that the food market in China is overwhelmingly Chinese-style and that they will therefore require staff with an intimate knowledge of Chinese-style food.

Trade figures indicate that Australia’s strength as a supplier of food ingredients to the Chinese market lies primarily with raw ingredients, including sugar and wheat. However in terms of more processed food ingredients, market growth is expected for the following products (although increased demand for some of them will be met mostly through domestic production in China):

yeast enzymes starch

powdered milk (both full-cream and skim

milk powder) whey powder casein

xi

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