华为手机环境分析(3)

2.2. weak financial resources. Because huawei has not listed, its financial resources and alcatel, cisco and other than weak..

2.3 because people doubt about Chinese enterprise innovation ability, make the product turn out huawei to questioning. At the same time, huawei's low price strategy, also easy to cast doubt on the reliability of the product.

2.4 low-key style of public relations, and the lack of publicity is not conducive to improve the corporate image

2.5 huawei \humanized management requirements, is not conducive to employees' physical and mental development, is bound to affect the work efficiency. 3. Opportunity

The rapid development of telecommunication industry, brought opportunity to huawei, unlimited business opportunities of 3 g market in China. Began as early as in 1998, huawei WCDMA test terminal product research and development work, and also in Beijing, Shanghai and shenzhen China and Europe, the United States, South Korea and other areas of the world with r&d branches. 4. Threat

4.1 With cisco, alcatel, compared to companies such as huawei in human resources, as well as the design and deployment of the network these aspects at a disadvantage. As telecom operators more considering network functionality and performance, huawei's \lose suction.

4.2 Global telecommunications providers are moving more business activities to China, to take advantage of low-cost Chinese engineering and manufacturing capabilities. This will lead to low cost advantage is no longer obvious, huawei competition pressure.

4.3 In the wake of the financial crisis, countries to promote the development of the economy is bound to take all kinds of strict protection measures, may cause bigger effect communication products export to our

country.

4.4 the domestic telecommunications market increasingly open and lower import tariffs, huawei will face a strong international enterprises comprehensive challenge. A strategic choice

Comprehensive the above analysis, I think the company should adopt development strategy, through the change of product diversification, seize the communications industry rapid development, China human resources cheap, Chinese companies have been recognized by foreign clients that some favorable conditions, grasp the opportunity, giving full play to the advantages of large scale high quality of service and so on its own, to speed up the pace, moving towards a higher level.

Continue adhering to the \demand, gradually establish in the telecommunications network, global services, and terminal three comprehensive advantages in the field of business, providing customers with cloud, tube, end products and solutions, help operators to improve income, promote the competitiveness of the bandwidth and reduce the total cost of ownership, to achieve commercial success. Strategy implementation

1.Based on customer demand driven, huawei gradually established including telecom network infrastructure, business and software, professional services and terminal four major areas of business, end-to-end comprehensive advantages, dedicated to provide customers with competitive communication solutions and services to help operators to improve income, promote the competitiveness of the bandwidth and reduce the total cost of ownership, to achieve commercial success.

2. Based on the telecommunications industry, the related industries to horizontal diversification.

4. Continuous internal organization change, process reorganization, according to the industrial structure adjustment of organization structure,

make it more effective and more targeted.

5. To strengthen the investment in research and development innovation, resource leaning to originality innovation.

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