3. 通过兼并与收购的手段，调整产业结构，利用收购突破贸易壁垒、突破新的市场。
4. 持续内部组织变革、流程重整，根据产业结构调整组织结构，使之更有效、更有针对性。
5. 加强在研发创新方面的投入，资源向原创性创新倾斜。
Huawei mobile environment analysis
Companies to introduce
Huawei technologies co., LTD is a production and sales headquarters is located in shenzhen guangdong China telecom equipment of private
technology companies. Is the world's largest telecom network solutions provider, the world's second largest telecommunications base station equipment suppliers. Huawei's main business scope is switching, transmission, wireless telecommunication and data communication products, to provide customers around the world in the field of telecommunications network equipment, services, and solutions. In 2011, published in 2011 came out first in the list of top fortune 500 companies, China's private enterprises. At the same time, huawei is also the only one not listed in the fortune 500 companies, is also the world's sixth-largest handset-maker.
Macro environment analysis
1.The political and legal environment
After our country entered the stage of \increase the intensity of information industry development, actively carry out 3 g construction and business applications; The restructuring of the communications operators and mobile 3 g licence issued also further promote the communication equipment investment demand, the Chinese government in order to speed up the development of national industry with independent intellectual property rights, in policy vigorously push the td-scdma 3 g standard and compatible with the standard support domestic communications equipment business, such as huawei, zte, etc.
2.The economic environment
World information economy and the rapid development of Internet industry, to communication equipment manufacturing industry has provided the rare development opportunity and huge space for development, make it become one of the fastest growing industry at present. After China telecom restructuring, the 3 g network creation gradually unfolds, TD, CDMA and WCDMA construction especially rapidly expand, the size of the market is expected to continue to expand, the communications equipment business, especially the Chinese manufacturers are of great opportunity.
3.The social environment
Play an important role in the economic structure adjustment, the telecommunication industry will maintain sustained, healthy development to achieve the comprehensive construction affluent society's goal to make new contributions. This a series of development strategy for our country's telecommunication industry, including equipment manufacturers and telecommunications operators, each related industrial chain provides a good opportunity of development and the environment.
4.Technical environment
With the development of science and technology, information technology, the information transmission faster, more convenient, promote the formation of the global economic coordination mechanism. Between science, technology, production, and each of the relationship between science and technology more closely, unprecedented acceleration of scientific and technological achievements into productivity, has greatly raised Labour productivity. The micro environmental analysis
1.The competitive environment
Sony communication wireless equipment market share of 33%, advanced technology, in the industry belongs to the leading technology and business models, the most powerful scientific research ability, as early as 2005 issued a base of energy saving of the product and the operations of the business model, etc., together with the telecom operators become the industry competitors such as huawei mock objects. In the recent \was named \
Juniper networks of customers from all walks of life around the world, including the main network operators, enterprises, government agencies, as well as research and education institutions, etc. Juniper network company launched a series of networking solutions, to provide the necessary security and performance to support the world's largest and
most complex, the key to the most stringent requirements of the network. At present, Juniper only has offices in China, did not establish a branch, it is not only the huawei's main rival, is also a cisco's main rival
2. Enterprise internal environment 2.1 Enterprise resources
In fiscal year 2013 huawei sales income of $39.5 billion, up 8.5% from a year earlier, net income of $3.47 billion, up 34.4% from a year earlier. And according to annual report published before Ericsson, Ericsson in 2013 operating income of $35.3 billion, essentially flat with 2012, the net income of $1.9 billion. From the point of sales data, in 2013 sales revenue for the first time Ericsson, as the world's largest equipment business. In terms of patents, by the end of 2008, huawei in the international patent filings rankings in the first place. And huawei, with many of the world's leading operators set up long-term and stable partnership. By 2008, the global top 50 operators, including Telefonica, France telecom, vodafone, China mobile, British telecom, China telecom, China unicom and China netcom, 31 chose huawei as a partner.
2.2 Enterprise competence
Huawei's global 48% of workers engaged in research and development work, as r&d spending will not be less than 10% of annual sales, these ensure the company's leading technology and reserves, at the same time, due to huawei's human resource cost is lower than the developed countries, the product is much cheaper than. Huawei in the international communications operators has gradually set up the image of a cost-effective, rapid response.
2.3 Enterprise core competence
Huawei's \benefit and fairness, and more emphasis on the positive enterprising, performance oriented. Has a unique set of human resource management method, for huawei to maintain its \a guarantee. Advanced production technology system shortened product
production cycle, improve the production efficiency and production quality. A complete supplier certification process to ensure the quality of the product and project implementation, win the fast, high quality and low cost more competitive advantage. SWOT 1．Strength
1.1 product and technology. Is the research and development, similar manufacturers in the country, the strength of huawei in this respect is recognized as second to none. Huawei can stand in the high-end market thanks to the independent research and development of the global advanced core technology. Huawei is the minority several offers of next generation exchange system manufacturer \apply for a patent in China, 3 g, sitting on several industry innovation. Its production of communication products are mostly based on their research and development of independent property products, fully echo the needs of their customers.
1.2 low cost advantage, domestic cheap labor makes huawei on the product cost more than foreign manufacturers have price advantage.
1.3 based on Chinese users, localization services, China today is not only one of the fastest demand growth in the global network equipment, as well as to become the world second only to the network equipment supply base of North America.
1.4 spending on research and development on the r&d, huawei investment proportion has reached the international high-tech companies above average. Market leading and multinational companies reached agreement. More than 80% of the main products adopt frontier technology. 2. Weakness
2.1 as a private enterprise, leaders, is said to have personal decision-making errors are easy to appear; Huawei promoting sex Wolf, cruel competition.
百度搜索“77cn”或“免费范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读，免费范文网，提供经典小说综合文库华为手机环境分析(2)在线全文阅读。
相关推荐：