2011年对外经贸大学翻译硕士(MTI)真题(3)

D. Identifying international corporations that wish to build plants in the United States
Passage B
Since the late 1970s, in the face Of a severe loss of market share in dozens of industries, manufacturers in the United States have been trying to improve productivity—and therefore enhance their international competitiveness—through cost-cutting programs. （Cost-cutting here is defined as raising labor output while holding the amount of labor constant.）
However, from 1978 through 1982, productivity—the value of goods manufactured divided by the amount of labor input—did not improve; and while the results were better in the business upturn of the three years following, they ran 25 percent lower than productivity improvements during earlier, post-1945 upturns. At the same time, it became clear that the harder manufactures worked to implement cost-cutting, the more they lost their competitive edge.
With this paradox in mind, I recently visited 25 companies; it became clear to me that the cost-cutting approach to increasing productivity is fundamentally flawed. Manufacturing regularly observes a “40, 40, 20” rule. Roughly 4o percent of any manufacturing-based competitive advantage derives from long-term changes in manufacturing structure （decisions about the number, size, location, and capacity of facilities） and in approaches to materials.Another 40 percent comes from major changes in equipment and process technology. The final 20percent rests on implementing conventional cost-cutting. This rule does not imply that cost-cutting should not be tried. The well-known tools of this approach—including simplifying jobs and retraining employees to work smarter, not harder—do produce results. But the tools quickly reach the limits of what they can contribute.
Another problem is that the cost-cutting approach hinde
rs innovation and discourages creative people. As Abernathy’s study of automobile manufacturers has shown, an industry can easily become prisone

r of its own investments in cost-cutting techniques, reducing its ability to develop new products. And managers under pressure to maximize cost-cutting will resist innovation because they know that more fundamental changes in processes or systems will wreak havoc with the results on which they are measured. Production managers have always seen their job as one of minimizing costs and maximizing output. This dimension of performance has until recently sufficed as a basis of evaluation, but it has created a penny-pinching, mechanistic culture in most factories that has kept away creative managers.
Every company I know that has freed itself from the paradox has done so, in part, by developing and implementing a manufacturing strategy. Such a strategy focuses on the manufacturing structure and on equipment and process technology. In one company a manufacturing strategy that allowed different areas of the factory to specialize in different markets replaced the conventional cost-cutting approach; within three years the company regained its competitive advantage. Together with such strategies, successful companies are also encouraging managers to focus on a wider set of objectives besides cutting costs. There is hope for manufacturing, but it clearly rests on a different way of managing.
01 The author of the passage is primarily concerned with ______.
A. summarizing a thesis
B. recommending a different approach
C. comparing points of view
D. making a series of predictions
02 It can be inferred from the passage that the manufacturers mentioned in paragraph 1 expected that the measures they implemented would ______.
A. encourage innovation
B. keep labor output constant
C. increase their competitive advantage
D. permit business upturns to be more easily predicted
03. The primary function of the first paragraph of the passage is to ______.
A. present a historical context for the author’s observations
B. anticipate challenges to the prescriptions that follow
C. clarify some disputed definitions of economic terms
D. summarize a number of long-accepted explanations
04. The author refers to Ahernathy’s study most probably in order to ______.
A. qualify an observation about one rule governing manufacturing
B. address possible objections to a recommendation about improving manufacturing competitiveness
C. support an earlier assertion about method of increasing productivity
D. suggest the centrality in the Unit States economy of a particular manufacturing industry
05. The author’s attitude toward the culture in most factories is best described as ______.
A. cautious B. critical C. disinterested D. respectful
Passage C
It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given
product. There are three
groups of consumers who are affected by the marketing process. First, there is the market segment—people who need th

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