自然保护区生态旅游开发策略(3)

3.3　加强旅游区的经营管理

搞好生态旅游区的经营，要注重经济与生态、社会效益，并以经济效益最大化为努力目的。要开拓和扩大客源市场，通过开展客源市场调研，了解旅游者的需求，分析客源流动的规律和变化发展的趋势及其影响因素。要通过摄制电视片、风光片、报纸宣传等宣传方式，以及根据连南瑶族风情加工手工艺品，如雕刻工艺品、山水风景的手绢、手袋等旅游系列产品，做好生态旅游区的宣传工作。在搞好生态旅游经营的同时，要做好管理工作。要做好食、宿、行、游、购、娱等方面的配套开发、协调发展，形成完整的服务网络，满足旅游者多方面的需要；对旅游资源要有计划、分步骤地开发，遵循“分级保护，合理开发”的原则；提高服务质量，制订旅游区的各项规章制度等等。

参考文献

1. 广东省林业勘测设计院. 拟建广东连南**省级自然保护区总体规划，2002。

2. 连南瑶族自治县旅游局. 欣欣向荣的“瑶族风情旅游”，2003。

Strategy On Ecotourism Development In BanDong Nature Sanctuary Lui JianHui

(Forestry Bureau of Liannan County, Liannan ,513300)

Abstract： The Animal Resources and Plant Resources in BanDong Nature Sanctuary is very productive, the nature landscape and humanities landscape there merge into an integral whole, and there will very fit into forest ecotourism, make sight-seeing trip and spend a holiday to rest. Author according to the landscape resources term of BanDong Nature Sanctuary expounded a conceives about developing the ecosystem tour in BanDong Nature Sanctuary based on protection, mild develop and put the unisonous development of local special features to the position in importance. Regard the nature landscape as main, nature landscape and humanities landscape combine togethers; at the same time, develop civilization ecosystem tour associated with Liannan Yao ethnic minority group mores.

Key words: ecotourism, development, BanDong Nature Sanctuary

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