新视野大学英语视听说第三册听力答案(3)

Martin: And what about these groups broken down by gender?

Dick: Oh, Martin, thanks for bringing that up. Men appears to be slightly more active than women in the 18 to 26 year-old age group, but women seem more active in the other three groups

Martin: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-old age group more in the future. I also feel we should consider expanding our line of athletic shoes, particularly jogging shoes and tennis footwear. We also have to come up with a more appealing slogan aimed at this age group.

Dick: I see what you mean. However, the 46 to 55 age group is becoming more concerned about staying fit. I believe this trend will continue, so we should not neglect them.

Martin: I see your point. Well, let?s meet again on Wednesday to iron out more details of this proposal.

Results of the Survey

Age Groups

The two most active age groups in sporting activities are those between 18 and 26 years old and those 36-45 years old.

Sporting Activities

The sports those two groups like are in the order of jogging skiing, tennis, swimming, cycling.

Gender

In the 18-26 year-old group, men appear to be slightly more active than woman.

In the other three groups, women seem to be more active.

Decisions Based on the Survey

Targeting

The 18-26 year-old age group

Expanding

The line of athletic shoos, particularly jogging shoes and tennis footwear

Not neglecting

The 46 to 55 age group, because they are becoming more concerned about staying fit

Discussion

SAMPLE

A: How many people do you think we have to survey before we can have a clear idea about the sales potential for each product?

B: I think our survey must be administered to at least 300 men and women of various ages, incomes and occupations. Otherwise the results won?t be reliable.

A: Perhaps we can use our common sense to predict the results.

B: Obviously, young people pay more attention to their clothes than older people, and they tend to buy more.

A: It?s clear that women are more active in buying dresses. Our production should target women.

B: What do you think about the various income groups? Do you think we should aim mainly at the high income group?

A: It?s hard to say. Some rich people are very careful with their money. So, we have to wait until the investigation results come out.

B: Now let?s switch to sports shoes. Which group do you think may be active?

A: I guess the young people may buy the most because many of them like sports a great deal.

B: I think this group will be followed by the old group instead of the middle-aged group. The old people are becoming more concerned about staying fit.

A: I agree. And I believe this trend will continue, so we shouldn?t neglect them.

B: What may be the result broken down by gender?

A: Many people think men are more active than women, but I?m not quite sure.

B: Ok, let?s carry out our survey as early as possible and let facts speak for themselves.

VI. Further Listening and Speaking

Task1: Hot Business Ideas

Script

Business ideas are all around you. Many business ideas come from a careful analysis of market and consumer needs. If you are interested in starting a business, but don?t know what product or service you might sell, here are some ways that may help you find one.

First of all, you should study how to value to an existing product. The difference raw wood and finished wooden products is a good example of putting a product through an additional process that increases its value.

But additional processes are not the only way value can be added. You might also add services, or combine one product with other products. For instance, a local farm which sells produce can also offer a vegetable delivery service—for a free.

What business ideas can you develop along these lines? Focus on what products you might buy, and what you might do to them or with them to create a profitable business.

Some people have another way of making profit. They improve an existing products or service. We all know that the person who can build a better mousetrap will make a lot of money. That person could be you! A local entrepreneur has created an improved version of the hula hoop. It?s bigger and heavier, so hula-hoopers can control it more easily and do more tricks. How did she come up with this business idea? She thought hula hooping would be a fun thing to do with her daughter, but found the commercially available product too flimsy.

There are very few products or services that can?t be improved. Start generating business ideas by looking at the products and services you use and brainstorming ideas as to how they could be better.

20. What is the first way the speaker mentions that helps you produce a business idea?

21. Which of the following methods does the speaker NOT mention?

22. Why does the speaker mention the mousetrap?

23. Which of the following is true according to the passage?

24. Which of the following can be the best title for the passage?

Keys: 1.C 2.B 3.B 4.A 5.D

Task 2: What do you know about business?

Script

Historically, the term business referred to activities or interests. By extension, the word became, as recently as the 18th century, synonymous with “an individual commercial enterprise”. When referring to activities, the terms business and industry sometimes appear interchangeable. Thus a fisherman might say either that he is in the “fishing business”, which is a bit colloquial or that he works in the “fishing industry”, which sounds somewhat formal. The word “trade” may serve as an equivalent of both “business” and “industry”.

People establish business in order to perform economic activities. With some exceptions, such as non-profit organizations and institutions of the government, businesses exist to product profit. In other words, the owners and operators of a business have receiving or generating a financial return for their time, effort and capital as one of their main objectives.

One can classify businesses in many different ways. In recent years, service businesses have become increasingly popular. They offer intangible products and typically have different, usually smaller, capital requirements than manufacturers. Distributors need smaller funds than manufacturers.

Most laws specify the forms that a business can take, and a body of commercial law has been developed for each type. Some common types include partnerships, corporations, also called limited liability companies, and sole ownerships.

Task3: An office boy or a billionaire?

A jobless man applied for the position of “office boy” at Microsoft. The human resource manger interviewed him, and gave him a test: clean the floor.

“You are engaged,” he said, “give me your email address, and I?ll send you the application form to fill and tell you when you will start.” The man replied, “I don?t have a computer or an email.”

“I?m sorry,” said the HR manager, “if you don?t have an email, that means you don?t exist. And whoever doesn?t exist can?t have the job!”

The man left with no hope at all. He didn?t know what to do, with only 10 dollars in his pocket. He then decided to go to the supermarket and buy a crate of tomatoes. He sold the tomatoes in a door-to door round. In less than two hours, he succeeded in doubling his capital. He repeated the operation three times, and returned home with 60 dollars. The man realizes that he could survive this way, and started to go out early and returned late every day.

Thus, his money doubled or tripled every day. A little later, he bought a cart, then a trunk, then he has his own fleet of delivery vehicles. Five years later, the man was one of the biggest food retailers in the United States. He started to plan his family? future, and decided to buy life insurance. He called an insurance broker, and chose a protection plan. Before the conversation was concluded, the broker asked him for his email address. The man replied,” I have no email.”

The broker replied,” You don?t have an email, and yet have succeeded in building an empire! Can you imagine what you could have been you had an email.”

The man replied, “ An office boy at Microsoft!”

For Reference

1. “If you don?t have an email that means you don?t exist. And whoever doesn?t exist can?t have the job!”

2. He sold the tomatoes in a door-to door round. In less than two hours, he succeeded in doubling his capital. He repeated the operation three times, and returned home with 60 dollars.

3. He bought a cart, then a trunk, then he has his own fleet of delivery vehicles. Five years later, the man was one of the biggest food retailers in the United States.

4. He started to plan his family? future, and decided to buy life insurance. He called an insurance broker, and chose a protection plan.

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