新航标职业英语·综合英语预备级·学生用书Unit 3

Unit 3 Organization and Culture of a Company

Background

1.Corporate culture

Humans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do. Bottom-line advantages of a strong corporate culture include: ? Motivation.

? Low employee turnover/ reduced payroll cost. ? Attendance. ? Productivity.

? Creative/ independent problem solving. ? Ethics.

? Personal accountability. ? Enterprise value.

2. Different departments in a company HR Department人力资源部 R&D Department 研发部 PR Department 公关部

Marketing Department 市场部 Finance Department 财务部

Quality Control Department 质管部 Sales Department 销售部

Customer Service Department 客服部 Logistics Department 后勤部 Purchasing Department 采购部 Production Department 生产部 Legal Affair Department 法务部 IT Department 信息技术部

Network Operational Department 网络运营部 Administration Department 行政部

Suggested teaching plan Items Objectives Suggested Time Getting Ready To learn the different departments in a 10 min. company and their basic functions. Text A To get a general idea about Google’s 80 min. organization culture To master the important expressions and structures in the text and be able to apply them in practice Language Focus To have a good command of the core 45 min. vocabulary and structures in Text A To learn to use possessives Text B To have an overview of what motivates you at 45 min. work and get some inspiration Vocational To learn some basic information about 90 min. Focus company organization and the features of each department To learn how to introduce a department to others Skill Focus To learn the differences between some similar 45 min. —Listening and sounds in English Speaking To learn to express company rules To practice speaking skills Skill Focus To learn how to describe people, using 40 min. —Practical possessives Writing Practical To get familiar with different jobs in different 5 min. Learning departments Getting Ready 1. Have the students think about the questions—What departments do you know in a company? What are their basic functions? Give some hints if necessary. (2 min.) 2. Have the students complete the sentences according to their understanding. (4 min.) 3. Have the students listen to the recording and check their answers. (4 min.) Listening Scripts of Getting Ready 1. The Sales Department sells the products. 2. The Production Department manufactures the product. 3. The IT Department is in charge of the computer systems. 4. The Market Research Department finds out what people will buy. 5. The Customer Service Department deals with questions and complaints. 6. The R&D Department researches and develops new products. 7. The Logistics Department stores and delivers the products. 8. The PR Department is responsible for the image of the company. 9. The Marketing Department advertises the products. 10. The Quality Control Department checks whether the products are good or not. 11. The Finance Department deals with money. 12. The Purchasing Department buys materials and equipment. 13. The HR Department is responsible for employing new people and training the staff. 14. The Import Department buys goods from other countries. Text A 15. The Export Department sells products to foreign countries. Key to Getting Ready 1.Sales 2.Production 3.IT 4.Market Research 5.Customer Service 6.R&D 7.Logistics 8.PR 9.Marketing 10.Quality Control 11.Finance 12.Purchasing 13.HR 14.Import 15. Export 1.Have the students first listen to the recording of the new words and expressions, and then have them read them aloud and get familiar with their meanings. (10 min.) 2. Have the students listen to the recording of the text, and read the text more carefully and do the exercise in “Understanding your reading”. (25 min.) 3. Have the students check their answers with each other and then ask some students to give their final answer. (10 min.) 4. Ensure the students have a deep understanding of the text by explaining the language points. If time permits, have the students practice using them by composing new sentences. (25 min.) 5. After an in-depth reading of the text, have the students work in groups to summarize the secret of Google’s corporate culture. (10 min.) Key to Text A Exercise 1. F 2. T 3. T 4. F 5. F Paragraph 1 1 .in a row 连续，接连 This is her third win in a row. 这是她连续获得的第三次胜利。 Inflation has fallen for the third month in a row. 通货膨胀连续第三个月在下降。 【拓展】row n. 一排，一列，一行 We sat in a row at the back of the room. 我们在屋子的后面坐成一排。 Let’s sit in the back row. 我们坐最后一排吧。 2. peer n. 同龄人，同辈，同等地位的人 She enjoys the respect of her peers. 她受到同辈的尊重。 Peer pressure is strong among young people. 年轻人受到强大的同辈压力。 3. benefit n. 福利，利益，益处 We’ve had the benefit of a good education. 我们得益于受过良Language Points 好的教育。 It will be to your benefit to arrive early. 早到将会对你有利。 【拓展】benefit v. 对（某人）有用，使收益 We should spend the money on something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。 Who can exactly benefit from these changes? 到底是谁会从这些变革中获益？ Paragraph 2 1.in essence 本质上，实质上，其实 In essence, your situation isn’t so different from mine. 从本质上讲，你我的情况并非相差很远。 In essence, he is a good person. 从本质上讲，他是个好人。 【拓展】essence n. 本质，实质，；精髓 2.settle down 确定下来，安定下来；平静下来 When are you going to get married and settle down? 你打算什么时候成家，安定下来？ It always takes the class a while to settle down at the start of the lesson. 那个班一上课总得过一会儿才能安静下来。 【拓展】settle v. 结束，解决；确定；定居 We should settle the dispute among countries in a peaceful way. 我们应该和平解决国家间的争端。 It’s all settled—we’re leaving on the nine o’clock plane. 一切都定下来了——我们乘九点的航班走。 She settled in Vienna after her father’s death. 父亲死后，她就在维也纳定居了。 Paragraph 3 fundamental a.根本的；基本的，基础的 There is a fundamental difference between the two points of view. 这两个观点有根本区别。 Hard work is fundamental to success. 勤奋工作是成功的基础。 Paragraph 4 1.sustain v. 维持，支持；使保持 Which planets can sustain life? 哪些行星可以维持生命的存在？ She managed to sustain everyone’s interest until the end of her speech. 她使每个人兴趣盎然，一直听她把话讲完。 【拓展】sustainable a. 合理利用的；可持续的 sustainable forest management 合理的森林管理 sustainable development 可持续发展 sustainable economic growth 经济的可持续增长 2.depend v. 依靠，信赖；指望 （常与on/upon搭配） Can we depend on you coming in on Saturday? 我们能指望你星期六来参加吗？ —Is he coming? —That depends. He may not have the time. 那要看情况。他不一定有时间。 Paragraph 5 1.work on… 从事??；努力改善（或完成） He is working on a new novel. 他正在写一部新小说。 He is out there, working on the car. 他在外面修理汽车。 You need to work on your pronunciation a bit more. 你需要再加把劲改进发音。 2.promising a. 有前途的，有希望的

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