消费心理学在实际销售中的应用(3)

目 录

一、 大学生的消费心理与行为.................................................................................. 3

（一）、透视一：当代中学生消费心理的误区现象......................................... 3

1、在认识方面——追求时尚，喜欢新奇，超前消费 ······························· 3

2、在情感方面——追求面子，还人情债 ··················································· 3

3、 在意志方面——冲动消费，人云亦云 ················································· 3

二、 目前大学生消费现状分析................................................................................ 4

（二）、透视二、影响当代大学生的消费行为................................................. 4

1、我们当代大学生的消费水平 ··································································· 4

2、大学生的消费收入来源 ··········································································· 4

3、大学生的消费去处 ··················································································· 5

（三）、透视三、影响当代大学生的消费心理................................................. 6

1、攀比心理：跟着名牌走 ··········································································· 6

2、摆阔心理：跟着名牌走 ··········································································· 7

3、 从众心理：跟着大流走 ········································································· 7

三、做出正确的消费观念............................................................................................ 7

（四）透视四、当代中学生消费心理误区的成因............................................. 7

1、学生自身思想的偏差 ··············································································· 7

2、家长对子女消费行为的迁就 ··································································· 8

3、学校消费教育的失缺 ··············································································· 8

（五）透视五：当代大学生消费心理误区的出路............................................. 9

1、 加强自己对理财的学习 ········································································· 9

2、学校给予宣传 ··························································································· 9

3、 家庭加以教育 ························································································· 9

4、社会做出引导 ··························································································· 9

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