40天攻克大学英语四级·冲刺模拟五套题-【免费下载】(4)

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C) Because only wealthy people can afford buying a mirror.

D) Because mirrors were invented for important figures.

19. The author’s purpose of writing this article is .

A) to give a definition on modern technology

B) to give evidence to the statement that today’s personal technologies are marvels of individual choice

C) to prove the rebuke of Karl Marx

D) to illustrate how modern technologies of different times affect people’s life

20. Compared with technologies in the 16th and 19th century, technologies today are more .

A) ingenious and portable B) marvelous and effective

C) intuitive and unreliable D) facile and responsive

Passage Three

Questions 21 to 25 are based on the following passage.

BMW’s efforts to harness the creativity of its customers began two years ago when it posted a toolkit on its website. This toolkit let BMW’s customers develop ideas showing how the firm could take advantage of advances in telematics and in-car online services. From the 1,000 customers who used the toolkit, BMW chose 15 and invited them to meet its engineers in Munich. Some of their ideas (which remain under wraps for now) have since reached the prototype stage, says BMW. ―They were so happy to be invited by us, and that our technical experts were interested in their ideas,‖ says Mr Reimann. ―They didn’t want any money.‖

Westwood Studios, a game developer now owned by EA, first noticed its customers innovating its products after the launch of a game, “Red Alert,” in 1996: gamers were making new content for existing games and posting it freely on fan websites. Westwood made a conscious decision to embrace this phenomenon. Soon it was shipping basic game-development tools with its games, and by 1999 had a dedicated department to feed designers and producers working on new projects with customer innovations of existing ones. ―The fan community has had a tremendous influence on game design,‖ says Mr Verdu, ―and the games are better as a result.‖ Researchers call such customers “lead users.” GE’s healthcare division calls them “luminaries.” They tend to be well-published doctors and research scientists from leading medical institutions, says GE, which brings up to 25 luminaries together at regular medical advisory board sessions to discuss the evolution of GE’s technology. GE then shares some of its advanced technology with a subset of luminaries who form an ―inner sanctum of good friends,‖ says Sholom Ackelsberg of GE Healthcare. GE’s products then emerge from collaboration with these groups.

21. Why does BMW post a toolkit on its website?

A) Because it wants to interest more customers.

B) Because it wants to improve their website.

C) Because it wants their customers to give advices or ideas on theirs products.

D) Because it wants to see if the customers’ ideas match their prototype.

22. We may conclude from the text that .

A) EA is a computer game producer

B) EA is the largest hi-tech company in the world

C) “Red Alert” made its first appearance before 1996

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