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电子商铺空间分布规律及其影响因素探究——来自淘宝网的实证(4)

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sion:EvidencefromOnlineConsumerElectronics

[11]BrynjolfssonE,SmithCommerce?ACom-

Market[J].Journal(4):101—115.[7]

ofInteractiveMarketing,2004,18p矗sonofInternetandConventionalRetailers[J].Man-

agement

Science,2000,46(4):563—585.

P.WilsonI.DavisR.AComparisonofOnline

ChauPYK,ColeM,MasseyAP,eta1.Cultural

Differencesin

[12]

Danaher

theOnlineBehaviorofConsumers[J].

andOffline

Consumer

BrandLoyalty[J].MarketingSei-

CommunicationsoftheACM,2002,45(10):138—143.ence,2003,22(4):46l一476.

[8]

Morganosky

M,CudeBJ.ConsumerResponse

toOnline

E-shopsSpatialDistribution

LawandItsInfluencingFactors:ACaseStudyofTaobaoNet

Yu

Lihua。,LianXianmiaob

Jingu08…,Wang

(Liaoning

a.CenterSustainable

NormalUniversity,

for

Studies

ofMarineEconomyand

De£】e却ment;b.College

ofUrbanand

ofHistory

and

TourismCulture;c.College

Environment,Dalian

116029,China)

Abstract:Thedevelopmentofinternettechnologyisrapid,E shops

aS

thenewcommercialindustrydevelops

rapidly.This

article,takeTaobaonet

as

theexample,based

on

E—shopsindex,Gini’Scoefficient,concentration

index,et.a1.investigatedspatialdistributionlawofE—shopsinTaobaonet.ThefindingsvelopmentspeedofE—shopsisquick,andE-shops

are

indicated:(1)The

de-

distributed

broadly;(2)DistributionofE—shopsindexisnot

balanced,E—indexofprovincesineasternChinaisstrong,andE-indexofprovincesincentralandwesternChinais

weak;(3)The

based

on

distributionofE—shopsWascharacterizedbyagglomerationinthedifferentscalespace.Finally,

thatfactors

correlationanalysisofE—shopsdistributionanditsinfluencingfactors,theresultsuggested

whichincludedeconomiccondition,educationallevel,culturaldifference,transportationandlocationhaveinfluence

on

great

spatialdistributionofE—shops.SomeadviceWasgiventodifferent

regionsofChinainordertopromote

developmentofE—shopsinChina.

Keywords:E-shop;spatialdistribution;Taobaonet

淘宝

电子商铺空间分布规律及其影响因素探究——来自淘宝网的实证

作者:作者单位:

俞金国, 王丽华, 连显淼, Yu Jinguo, Wang Lihua, Lian Xianmiao

俞金国,Yu Jinguo(辽宁师范大学,海洋经济与可持续发展研究中心,辽宁,大连,116029;辽宁师范大学,城市与环境学院,辽宁,大连,116029), 王丽华,Wang Lihua(辽宁师范大学,历史文化旅游学院,辽宁,大连,116029), 连显淼,Lian Xianmiao(辽宁师范大学,城市与环境学院,辽宁,大连,116029)

地域研究与开发

AREAL RESEARCH AND DEVELOPMENT2010,29(6)

刊名:英文刊名:年,卷(期):

参考文献(12条)

1.Danaher P;Wilson I;Davis R A Comparison of Online and Offline Consumer Brand Loyalty[外文期刊]2003(04)

2.Brynjolfsson E;Smith M Frictionless Commerce? A Comparison of Internet and Conventional Retailers[外文期刊] 2000(04)

3.Orit Rotem-Mindali;Ilan Salomon The Impacts of E-retail on the Choice of Shopping Trips andDelivery:Some Preliminary Findings 2007(02)

4.Punakivi M;Saranen J Identifying the Success Factors in E-grocery Home Delivery[外文期刊] 2001(04)5.Morganosky M;Cude B J Consumer Response to Online Grocery Shopping[外文期刊] 2000(01)

6.Chau P Y K;Cole M;Massey A P Cultural Differences in the Online Behavior of Consumers[外文期刊]2002(10)

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