融合企业文化的员工培训与开发分析 - 以蒙牛为例

融合企业文化的员工培训与开发分析

——以蒙牛集团为例

摘要：文章从研究背景出发，根据现在企业中普遍存在的用人不善现象，运

用培训与开发的理论知识以及一些新的方法对蒙牛集团融合企业文化的员工培训与开发进行分析，从中学习蒙牛集团成功的用人之道，学习其独特的员工培训方式与培训内容，对其他企业树立学习榜样，同时也指出它的不足之处，并提出相应的对策，以促使其进行不断完善，以在激烈的竞争环境中走的更稳健，不断地增强企业的竞争力。这对于每一个企业来说都是至关重要的。 关键词：蒙牛 培训与开发 企业文化 评价 对策

目录

引言································1 一、绪论······························1 （一）研究背景··························1 （二）研究的目的和意义······················1 （三）研究的方法·························2 2培训与开发概述··························2 2.1培训与开发的含义·······················2 2.2培训与开发的联系·······················2 2.3培训与开发的区别·······················2 2.4培训与开发的作用·······················2 2.5培训与开发的原则·······················3 2.6培训与开发的新趋势······················4

2.6.1企业大学·························4 2.6.2学习型组织························4 3培训与开发工作的具体实施·····················4 3.1培训需求分析·························4

3.1.1组织分析·························4 3.1.2任务分析·························4 3.1.3人员分析·························4 3.2培训计划···························4

3.2.1培训对象·························5

3.2.2培训者··························5

3.2.3培训内容·························5 3.2.4培训方式·························5 3.2.4.1在职培训·······················5 3.2.4.2脱产培训························5 4蒙牛集团融合企业文化的员工培训与开发···············5 4.1培训对象···························5

4.1.1新员工··························5 4.1.2老员工··························5 4.1.3人与培训划分为五个层次··················5 4.2培训者····························6 4.3培训内容···························6

4.3.1危机教育·························6 4.3.1.1时刻保持敏捷思维···················6 4.3.1.2注重日常资源积累···················6 4.3.1.3创办危机大课堂····················6 4.3.2重视企业文化和道德教育··················7 4.4培训方式···························7

4.4.1创办蒙牛商学院······················7 4.4.2召开学习例会·······················7 4.4.3注重团队学习·······················7 4.4.3.1高级管理层“学习日” ················7 4.4.3.2中级管理层“学习日” ················7

4.4.3.3普通员工学习·····················7 5对蒙牛融合企业文化的员工培训与开发的评价·············8 5.1借鉴之处···························8 5.2改善之处···························8 6结语·······························8 参考文献·····························8

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