LJ地产置业顾问激励问题研究

大连东软信息学院

本科毕业设计（论文）

论文题目：LJ地产置业顾问激励问题研究

系 所： 信息技术与商务管理系 专 业： 人力资源管理 学生姓名： 李慧洁 学生学号： 09120700211 指导教师： 孙楠 导师职称： 讲师 完成日期： 2013 年 5 月 24 日

大连东软信息学院

Dalian Neusoft University of Information

大连东软信息学院毕业设计（论文） 摘要

LJ地产置业顾问激励问题研究

摘 要

一个企业的兴衰是与管理者对人力资源管理中激励的手段是密不可分的。 在21世纪初期，人力资源管理才开始逐步完善，但是管理中仍然是存在很多的问题。大连LJ地产公司作为一家二手房地产市场的龙头企业，目前在大连地区正在不断扩大自己的市场，置业顾问作为金字塔最底端的群体就显得更加重要。因此，如何通过有效的人力资源管理手段，激励这些员工为组织的目标而投入更大的工作热情，并为组织创造更大的价值已成为组织所面临的当务之急。本文在对目前现存的国内外激励理论进行归纳、总结和借鉴的基础上，利用问卷调查和访谈的形式深入了解大连LJ地产部分分店的置业顾问员工对本公司现有的激励手段的意见和建议。

通过对调查问卷的结果进行了统计分析与研究，发现大连LJ地产公司置业员工的离职率很高，从得到的数据来看很多员工是因为薪酬以及二手房地产目前的市场前景等诸多原因才选择另谋求生之路的。对于得到的大连LJ地产公司相关的制度以及物质激励等方面的资料也进行了详细的分析并且提出解决的方案，希望大连LJ地产公司以及同行业的公司可以针对此类问题进行改善。

关键词：心理激励，物质激励，薪酬绩效，企业文化

I

大连东软信息学院毕业设计（论文） Abstract

Study on the Incentive Problems of Consultants

in LJ Real Estate

Abstract

The rising and falling of an Enterprise is interwovenness with the managers of human resources management of motivator.

At the beginning of the 21st century, human resources management to gradually improving, but it still exist many problems in the management. Dalian LJ Real Estate as a second-hand property market leading enterprises, in Dalian area is expanding their markets currently, property consultants at the at the bottom of the pyramid as a group is more important. Therefore, how to through effective human resource management, motivating the employees for the organization's goals and put in more work enthusiasm, and create greater value for the organization's top priority has become an organization faces. Based on currently existing incentive theory at home and abroad on the basis of induction, summary and reference, using questionnaires and interviews in the form of a deep understanding of Dalian LJ Real Estate section branch of home buyers consultant to our company's existing staff incentives of opinions and Suggestions.

Through the statistical analysis was made on the results of the questionnaire and research, found that Dalian LJ Real Estate staff's turnover rate is very higher, from the data because many employees compensation and the market prospect of second-hand real estate, and many other reasons to choose another seek the road of life. For Dalian LJ Real Estate of related information system and material incentives and so on has carried on the detailed analysis and proposed solutions, hope Dalian LJ Real Estate and the industry company can improve for such problem.

Key words: Psychological motivation, Material motivation, Compensation performance,

Enterprise culture

II

大连东软信息学院毕业设计（论文） 目录

目 录

摘 要 ....................................................................................................................................................... I ABSTRACT ........................................................................................................................................ II 第1章 绪 论 .............................................................................................................................. 1

1.1 研究背景 .......................................................................................................................................... 1 1.2 研究意义 .......................................................................................................................................... 1 1.3 研究内容 .......................................................................................................................................... 2 1.4 研究方法 .......................................................................................................................................... 3

第2章 激励理论 ........................................................................................................................... 4

2.1 激励的涵义 ..................................................................................................................................... 4 2.2 相关的激励理论 .......................................................................................................................... 4

2.2.1 马斯洛的需求层次理论 .......................................................................................... 4 2.2.2 麦克里兰的成就需要理论 ...................................................................................... 4 2.2.3 赫茨柏格的双因素理论 .......................................................................................... 5 2.2.4 亚当斯的公平理论 .................................................................................................. 5 2.2.5 罗伯特豪斯的综合激励模式理论 .......................................................................... 5

第3章 LJ地产置业顾问激励现状及问题分析 ................................................. 6

3.1 LJ地产激励制度现状 ................................................................................................................ 6

3.1.1 基本制度 .................................................................................................................. 6 3.1.2 激励制度 .................................................................................................................. 7

3.2 问题分析 .......................................................................................................................................... 9

3.2.1 物质激励缺乏外部竞争性 .................................................................................... 10 3.2.2 非物质激励流于形式 ............................................................................................ 10 3.2.3 法定福利未严格执行国家标准 ............................................................................ 10

3.3 总结 ................................................................................................................................................... 12

III

大连东软信息学院毕业设计（论文） 目录

第4章 面向LJ地产置业顾问的激励对策 .......................................................... 14

4.1 新激励制度 ................................................................................................................................... 14

4.1.1 设定原则 ................................................................................................................ 14 4.1.2 构成要素 ................................................................................................................ 14

4.2物质激励 ......................................................................................................................................... 14

4.2.1 薪酬制度 ................................................................................................................ 15 4.2.2 额外补贴 ................................................................................................................ 15 4.2.3 奖金制度 ................................................................................................................ 16 4.2.4 法定福利 ................................................................................................................ 16

4.3 非物质激励 ................................................................................................................................... 17

4.3.1 培训 ........................................................................................................................ 17 4.3.2 职位升降 ................................................................................................................ 17 4.3.3 员工参与与心理契约 ............................................................................................ 18 4.3.4 其他 ........................................................................................................................ 18

第5章 结 论 ............................................................................................................................ 19 参考文献 .............................................................................................................................................. 20 致 谢 .................................................................................................................................................... 21 附 录 企业激励制度的调查问卷 ............................................................................ 22

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