Unit 1 Organization Reading A Google
(1-2 periods)
I. Warming -up
Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.
Objective: Ss can identify the logos of some famous international companies. Steps:
? Ss read Warming-up Task 1. ? Get Ss to look at the logos
? Go through the pronunciation of any problematic word. ? Ask Ss to give the names of the countries. ? Give the answers.
Task 2 List at least two companies for each type of the following products. Objective: Ss brainstorm the names of some famous organizations of the given products. Steps:
? Ss read Warming-up Task 2.
? Ask Ss to brainstorm as many companies as possible ? Invite three students to present their answers. ? Add some more companies if necessary. Introduce background information 1. What is a logo?
A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s
2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.
3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. 4. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.
5. Samsung Group is the largest company of the Republic of Korea. It is
composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.
6. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).
7. Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.
II. Guided Reading of the New Words and Expressions
Objective: Ss can get familiar with the new words and expressions, etc.. Steps:
? Ss read the new words and expressions after the teacher, trying to simulate the teacher’s pronunciation and intonation.
? Ss read the new words and expressions in class individually for 5 minutes. III. Explanation of Language Points Paragraph 2
relevant: a. closely connected with the subject you are discussing or the situation you are thinking about
e.g. What experience do you have that is relevant to this position?
achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long time
e.g. After 10 years of hard work, he finally achieved success in his business. appear to be/do: to give the impression of being or doing something e.g. She appeared to be foolish.
They appeared not to know what was happening.
Paragraph 3
fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power e.g. His words fueled her anger still more.
The stored oil could fuel the nation for six months.
go public: (of a company) to start selling shares on the Stock Exchange e.g. This company is among the first ones that went public in China.
instant: a. happening immediately; (of food) that can be made quickly and
easily
e.g. She took an instant dislike to me.
instant coffee/instant noodles
Paragraph 4
acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behavior
e.g. The company has just acquired some new properties. She has acquired a good knowledge of English.
feature: n. something important, interesting or typical of a place or thing e.g. An important feature of Van Gogh’s paintings is their bright colors. v. to include a particular person or thing as a special feature e.g. The new car features high speed and safety.
Paragraph 5
in addition to: as well as; besides
e.g. In addition to the apples you asked for, I bought you some oranges and bananas.
tend to: to be likely to do something or to happen in a particular way because this is what often or usually happens e.g. Women tend to live longer than men. When I’m tired, I tend to make mistakes.
stay away from: not to go near a particular person or place e.g. I want you to stay away from my home.
typical: a. having the usual qualities or features of a particular group or thing e.g. This advertisement is a typical example of their marketing strategy. excel (at/in): v. to be very good at doing something e.g. The school excels in sports.
She has always excelled at foreign languages.
Paragraph 6
in terms of: from the point of view of; with regard to; concerning e.g. In terms of environmental protection, this project is excellent.
the brain child (of somebody): an idea or invention of one person or a small
group of people
e.g. This festival was the brain child of Tony Smith. serve as: to be suitable for a particular use IV. Exercises
? Ss do Task 1 and Task 2 individually. ? Check the answers. V. Assignments
1. Recite the new words and expressions. 2. Pre-reading of Reading B.
Unit 1 Organization Reading B and Writing
(3-4 periods)
I. Background Information
Head office 总公司 Branch office 分公司 Business Office 营业部 Personnel Department人事部 Human Resources Department人力资源部 General Affairs Department总务部 Finance Department 财务部 Sales Department 销售部 International Department 国际部
Public Relations Department 公共关系部 Advertising Department广告部 Planning Department 企划部 Research and Development Department 研发部
II. Explanation of Language Points 1. Objective: n. aim, goal
e.g. reach an objective military objective 2. facility n. equipment
e.g. health facility electrical facility
3. expand v. extend in one or more directions n. expansion
e.g. expand with heat
expand domestic demand 4. marketing: selling products
e.g. marketing strategy marketing idea 5. ensure: v. make certain of
e.g. Money doesn’t ensure happiness. 6. promote v. try to sell n. promotion e.g. promote sales promote cadre III. Exercises
? Ss do Task 1 and Task 2 in pairs. ? Check the answers. IV. Writing: Envelope
1. Introduce in detail the typical positions of items in an English envelope after asking students to finish task 1.
Instructions: Your name and address should go on the upper part of the front of the envelope; the name and address to the person you are writing to should go
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