商务英语(2)

briefly, behavior through social learning. B. Cultural diversity

a. Culture varies across countries and areas. b.Two basic types of culture:

Collectivist culture: group logic, interpersonal harmony, other face concern Individualist culture: market logic, self-face concern 2.Cross cultural communication

Three factors for better cross-cultural communication: A. Knowledge: language(s), culture

B.Skills to express oneself in a second language appropriate to the context concerned C.Attitudes:

Examine and understand your own culture. Appreciate others’ culture Avoid stereotypes.

Don’t extend your own culture to others.

Report Writing(报告写作) Introduction

This report aims to / sets out to… The aim of this report is to … Study, analysis and findings

The scope of our study was… We studied/examined…The reasons for this situation seem to be…This can be attributed to the fact that…The advantages/drawbacks of this approach would be…It was found that / It clearly shows that…Our main findings were as follows:… Conclusions

It was decided / agreed / felt that… It is clear that… Recommendations

It’s suggested that…

We recommend that…Report on China Visit（第121页）

This report gives a summary of my meetings with various representatives of the Chinese tea industry and aims also to give an impression of what it is like to do business in China. The aims of my visit to China were to:

-- meet tea experts and find out more about the product. -- discuss the logistics of exporting tea from China

I made two interesting contacts: Li Sung, a tea master and Qiu Li, an export agent. Li Sung really knows his subject and will be able to recommend to us the best teas to buy and what the sources for these are. Qiu Li has worked with other western firms before and will be able to deal with necessary authorities for exporting the teas. Both of them seem both happy to work with us. Li Sung will want a fee for his consultancy and Qiu Li will work for us on a commission basis. My advice for the person who follows up this visit is:

-- to spend more time getting to know these two partners. Li Sung in particular is not a man to be hurried and his interest appears to be more in the tea itself than the business.

-- to make a firm proposal to Qiu Li that she can study and get back to us.

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