kotler - chapter12(4)

55) Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________. A) substantially lessen competition; coercively B) restrict trade; for a cause

C) substantially lessen competition; voluntarily D) interfere with competitors; forcefully E) create a smaller market; permanently Answer: C Diff: 3 Page Ref: 356 AACSB: Ethical Reasoning Skill: Concept Objective: 12-4

56) Exclusive territorial agreements are normal in ________. A) vertical marketing systems B) franchises

C) integrated marketing systems D) horizontal marketing systems E) supply chain management Answer: B Diff: 2 Page Ref: 356 AACSB: Ethical Reasoning Skill: Concept Objective: 12-4

57) If the producer of a strong brand agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line, the result is ________. A) exclusive distribution B) exclusive dealing C) always illegal D) a tying agreement E) disintermediation Answer: D Diff: 2 Page Ref: 356 AACSB: Ethical Reasoning Skill: Concept Objective: 12-4

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58) Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process? A) planning the physical flow of goods and services

B) implementing the plan for the flow of goods and services

C) controlling the physical flow of goods, services, and information D) gathering customer's ideas for new products E) A and C Answer: D Diff: 1 Page Ref: 356 Skill: Concept Objective: 12-5

59) Marketing logistics involves which of the following distribution flows? A) outbound and inbound

B) outbound, inbound, and reverse C) inbound and reverse D) outbound and reverse E) outbound Answer: B Diff: 2 Page Ref: 356 Skill: Concept Objective: 12-5

60) Which of the following is NOT an area of responsibility for a logistics manager? A) information systems B) warehousing C) marketing D) inventory E) purchasing Answer: C Diff: 2 Page Ref: 356-357 Skill: Concept Objective: 12-5

61) Which of the following innovations has created opportunities for significant gains in distribution efficiency? A) tying agreements

B) Web-based logistics systems C) partner relationship management

D) contractual vertical marketing systems E) storage warehouses Answer: B Diff: 2 Page Ref: 357 AACSB: Use of IT Skill: Concept Objective: 12-5

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62) The goal of marketing logistics should be to provide a ________ level of customer service at the least cost. A) maximum B) targeted C) moderate D) minimum E) competitive Answer: B Diff: 2 Page Ref: 357 Skill: Concept Objective: 12-5

63) The difference between distribution centers and storage warehouses is that the former are designed to ________.

A) store goods for longer periods B) hold larger volumes

C) move goods rather than just store them D) primarily be owned by the manufacturer E) be automated Answer: C Diff: 2 Page Ref: 358 Skill: Concept Objective: 12-5

64) To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

A) reduction-inventory management B) just-in-time logistics

C) limited inventory logistics D) supply chain management E) economic order quantity Answer: B Diff: 2 Page Ref: 359 AACSB: Use of IT Skill: Concept Objective: 12-5

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65) Through the use of ________, or \where a product is within the supply chain. A) RFID B) PRM C) VMS D) IT E) 3PL Answer: A Diff: 2 Page Ref: 359 AACSB: Use of IT Skill: Concept Objective: 12-5

66) Which of the following transportation modes is used for digital products? A) trucks B) rail

C) the Internet D) air E) ship Answer: C Diff: 1 Page Ref: 359 AACSB: Use of IT Skill: Concept Objective: 12-5

67) In choosing a transportation mode for a product, shippers must balance the considerations of speed, dependability, cost, and ________. A) weight

B) customer choice C) availability D) distance

E) company reputation Answer: C Diff: 3 Page Ref: 360 Skill: Concept Objective: 12-5

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68) In the proper order, identify the correct terms for these intermodal transportation combinations: rail and truck, water and truck, water and rail. A) fishyback; airtruck; trainship B) piggyback; airtruck; fishyback C) trainship; fishyback; piggyback D) piggyback; fishyback; trainship E) piggyback, fishyback; birdyback Answer: D Diff: 2 Page Ref: 360 Skill: Concept Objective: 12-5

69) Companies manage their supply chains through ________. A) skilled operators B) information C) the Internet

D) transportation modes E) competitors Answer: B Diff: 2 Page Ref: 360 AACSB: Communication Skill: Concept Objective: 12-5

70) Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers, thereby saving time and money.

A) dual distribution modes

B) continuous inventory replenishment systems C) the Internet

D) their own trucking and distribution systems E) integrated distribution Answer: B Diff: 2 Page Ref: 361 AACSB: Use of IT Skill: Concept Objective: 12-5

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