真题集2 Test 1
A Customer relations: the importance of making customers feel valued B company growth : the importance to a company of controlling expansion
C Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company
Staff Suggestion Scheme
Your company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. Discuss, and decide together:
●How to set up the scheme so that all staff feel they can contribute ●How suggestions from members of staff could be evaluated.
真题集2 Test 2
A Communication skills : the importance of foreign language training for selected employees B advertising: how to select a suitable agency to handle a company’s advertising C finance: how to decide whether to float a company on the stock market.
Staff Relocation
You company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff: Discuss, and decide together:
●Which types of financial incentives the company could offer to staff ●What information staff would need to know about the new location.
真题集2 Test 3
A personal management: the importance to a company of having well-motivated staff B strategic planning: how to decide whether to purchase or rent company premises C Sales：How to ensure that price levels for new products are set appropriately
Health and Fitness Facilities
You company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme. Discuss, and decide together:
●What benefits the centre would bring for the company ●How to promote the need for health and fitness to all staff
真题集2 Test 4
A Market research: the importance of finding out about customers’ habits and attitudes B Financial management: how to identify ways of reducing costs in a company
C Communication：How to achieve an effective working relationship between different departments within a company
Incentive Scheme for Staff
You company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme. Discuss, and decide together:
●What benefits an incentive scheme for staff would bring for the company ●What types of incentives could be offered
1
真题集3 Test 1
A Customer relations: the importance to a company of reliable customer of opinions of products B development: the importance to a company of developing effective career plans for staff C. Business strategy: how to maintain the confidence of company shareholders.
Travelling to Work
You company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations. Discuss, and decide together:
●whether it would be better for staff to use public or private transport ●What the effects might be of allowing staff to work flexible hours
真题集3 Test 2
A. Quality control: the importance to a company of monitoring the quality of its goods and services B. Information management: how to ensure that information is managed effectively within a company C Financial planning: the factors involved in deciding on appropriate pricing strategies
Team Building
The company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building. Discuss, and decide together:
●what kinds of work projects and leisure activities would be suitable to encourage teamwork ●what benefits effective teamwork could bring to the company
真题集3 Test 3
A. Staff relations: the importance of a company providing a range of facilities for all staff.
B. Technology: the importance to a company if regularly upgrading its technological equipment C. Strategic planning: the factors involved in managing change effectively within an organization
Educational Sponsorship
The company you work for is considering funding a regional educational project for 16 to 18-year-old students interested in following a business course. You have been asked to make some recommendations for this scheme. Discuss, and decide together:
●how the project could be used to promote the name of the company ●how to monitor the progress and outcomes of the project
真题集3 Test 4
A. Customer service: the importance of providing an effective after-sales service for customers B. Purchasing: the importance of maintaining personal contact with potential suppliers. C. Recruitment: how to ensure that the advertising of job vacancies is effective
Reducing Staff Turnover
You work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in other branches. Discuss, and decide together:
●what reason for the high staff turnover in a company might be
●what effect high staff turnover might have on future methods of selecting staff
2
真题集4 Test 1
A. Marketing: the importance of advertising slogans in promoting a brand or product
B. Information management: the importance of keeping staff informed about company policies and plans C. Purchasing: how to achieve and maintain good relations with all suppliers
Project Abroad
Your company is proposing to a team of staff abroad for six months to set up an office and train local employees. You have been asked to make some recommendations for the project. Discuss, and decide together:
●how to select appropriate staff to manage the project
●what preparation and advice the staff would need before leaving.
真题集4 Test 2
A. Time management：the importance of planning work time effectively.
B. Project development: how to ensure inter-departmental co-operation on new projects C. Purchasing: how to evaluate and select new project.
Customer Base
The Finance Director of your company is concerned that the majority of its income comes from the main clients. You have been asked to make some recommendations on ways to expand your company’s customer base. Discuss, and decide together:
●what the potential dangers are of having only one main client ●how the company could try to gain additional clients.
真题集4 Test 3
A. Product promotion: how to make effective use of the media when promoting a new product or service B. Information management: the importance of an effective internal communication system in a company. C. Technology: the factors involved in assessing the cost-effectiveness of new technology
International Business Conference
The pharmaceutical company you work for is keen to participate in an international conference abroad. You have been asked to make some recommendations about the company’s participation. Discuss, and decide together:
●how to select members of staff to represent the company at the conference
●what practical arrangements would need to be made by the company before the conference.
真题集4 Test 4
A. Personal skills: how to motivate employees to achieve their full potential
B. Project management: the importance of teamwork for the effective management of projects
C. Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements in a company.
Attending Trade Fairs
Your company has been invited to take part in a trade fair, which will take place during the busies time of the year. You have been asked to decide whether staff should be sent to this trade fair. Discuss, and decide together:
●what the advantages and disadvantages are of attending trade fairs
●which members of staff would most usefully represent a company at a trade fair.
3
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