第二章生产运营战略与竞争力(17)

生产运营战略与竞争力

Strategy and Issues During A Product’s Life CycleIntroduction Company

Strategy & Issues P/OM

Best period to increase market share R&D engineering are critical Product design and development are critical Frequent product and process design changes Over-capacity Short production runs High skilled-labor content High production costs Limited number of models Utmost attentions to quality Quick elimination of market-revealed design defects

Strategy & Issues

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