Haier 海尔公司 英文(17)

海尔公司 英文 PPT

Brand strategy(1984~1991):produce refrigerator only, accumulate management experience of enterprises Diversification(多元化)strategy(1992~1998): one product to various product International strategy(1998~2005):being sold in the main global economic area market Global strategy(2006~now):creating different kinds of Haier Brand------adjust to different countries in the world

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