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《高级商务英语写作》参考答案 - 图文(3)

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5.

(a) The subsidiary’s financial statements showed worrying trends in its business. An analysis of the movements in the sales and costs figures is to be prepared by 18 October 2009.

Action: Lindsay Yeong (b) The price of coffee has increased and this has made it necessary to raise the price of a cup of coffee from $15 to $20 from 10 May 2010.

(c) The proposed timetable for the interim and final audit is attached to these minutes. It may be difficult to meet the deadline for the final audit because the chief accountant (Vivien Yeung) is on holiday for the first week. This will be looked at in more detail by 11 April 2009.

Action: Ben Suen 6.

Minutes of 10th meeting of the Hall Extension Committee held on Tuesday, 11 January 2008, 7pm, Ramsgate Library.

Present: Colin Bates (chairman) Mary Chin (treasurer) Andrew Wong Nicholas Long

Simon Lee (Council) Bob Black (Red Cross)

Ann Cheung (PricewaterhouseCoopers Senior Associate)

Apologies were received from Alan Suen and Susan Wan.

Minutes of lat meeting

1. Item 4 of the minutes of the last meeting was amended to read “subject to approval at

the AGM”, after the words “the committee agreed”. The minutes were signed by the chairman on behalf of the meeting.

Matters arising Opening ceremony

2. The Chief Executive has refused the invitation to open the hall extension as he is on

holiday. The Chief Executive suggested Anson Chan as a replacement for him. Mary Chin will contact her.

Action: Mary Chin Treasurer’s report

3. The treasurer’s report (attached) was discussed. It was agreed that a provision of HK

$130,000 should be made for the damage to the Director’s car, in accordance with the solicitor’s letter. Publicity

4. The Apple Daily are to be invited to do an article on the Hall to attract local interest.

Action: Andrew Wong

Cheese and wine party

5. A cheese and wine party for the committee is being held on 3 February, 7pm at the

Taverner’s Arms. A list of attendees is to be prepared.

Action: Mary Chin

Date of next meeting

6. The next meeting will be held on Wednesday, 8 March 2008, 8pm in the Committee

Room, Ramsgate Library.

Chairman

11 January 2008

Chapter Four 1.

2.

3

4.

5.

Chapter Five 1.

IntroductionThe aim of this proposal is to examine how we could enhance our company’s reputation. The proposal will also include a description of the current situation and the disadvantages of the improvements recommended.Description of the bad publicityUnfortunately, a whistle-blower recently provided the local newspaper with information about the production of our newest product. They accused our organization of using chemical ingredients which could damage the health of clients.Presented problemsNow we have to face the problem that we could lose the trust of our customers. Consequently, we could have a sharp decrease in sales and profits.ImprovementsIt is recommended that we approach the problem by hiring some external specialists, who will prove that our products are completely free of any unhealthy chemicals. Furthermore, it is suggested that we launcha new advertising campaign which should include our current studies.DisadvantagesAll these improvements will certainly cost a huge amount of money, and it is advisable that we don’t waste any time and set up the new adverts as soon as possible.ConclusionTo sum up, it is recommended that we use adverts and studies to improve our company’s public image and to keep our market share in the retail market. 2.

To: Mr. Carter, Managing DirectorFrom: John Michael, Head of the Administrative DepartmentDate: Feb.23, 2011Proposal on improving company’s website serviceThe aim of this proposal is to summarize the strengths and weaknesses of the current website, and recommend new services and information to be provided through the website.Strengths:Our website can streamline business processes to improve operating efficiencies. Based on information provided by current website, we can analyze past customer behavior to anticipate customers’needs, thus allowing suppliers and customers controlled access to the date they need.We now have greater ability to offer goods and services to the consumer over the Web. We can present goods more effectively, take orders and invoice on-line. This means improving margins for the business and a faster, more responsive service for customers. We have built, through website, our reputation on personal service and high quality products.Weaknesses:We have to take on more expenses, because we need to provide 24-hour website service/back-up. We also need to keep up-to-date with technical advances to tackle the potential systems failures (viruses).The customers need to have reliable Internet access. At present, many e-commerce customers lack confidence in system security. It’s hard for consumers to trust e-commerce when they can’t see the practices behind the promises.RecommendationI wish to recommend a portfolio of on-line service, merging online files with data collected about individuals’off-line purchase to better target promotions, thus remaking our website into a popular Web departing from its once-serious image. With new offerings, the content makeover should lure enough users into portal and keep them there long enough for the company to raise advertising and e-commerce sales to larger revenue. 3.

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