Leveraging Standard Electronic Business Interfaces to(12)

agedtobuildadaptivesupplychainpartnershipsin

thecontextofdigitallyenabledextendedenterprises.

AsnewformsandgenerationsofSEBIsemerge

withricherextensibilitiesthatareenabledthrough

newarchitectures(suchasservice-orientedarchitec-

tures,real-time“publishandsubscribe”architectures,

andmultimediainstantmessagingprotocols),we

anticipatethattheuseofSEBIswillfurtherenhance

adaptivesupplychainpartnerships.Tarzanwillhave

evenmorewaystoswingonhisvinesandbridgeand

bondwiththerestofthejungle.

AcknowledgmentsThepaniesauthorsthankMr.FadiChehade

authorsin

manuscriptalsothethankRosettaNetProfessorConsortiumand

ArunRaiforexecutivesatcom-

fortheirhelpinginsights.The

bamurthy,throughseveralphases,andProfessorsre neV.the

forRituAgarwal,BobZmud,andM.S.KrishnanSam-

Workshop.theircommentsandsuggestionsattheISRSpecialIssue

AppendixA.ConstructScales

MutualInageyourAdaptationrelationshipwith

other’s1.of partnercompany whatpercent-

productsandservicesarecustomizedtosuiteach

other’s2. needs?inventory(MA1)procedureswerechangedtosuiteach

other’s3. needs?(MA2)

needs?delivery(MA3)procedureswerechangedtosuiteach

[1=NoneofThemto7=AllofThem]InformationSystemsResearch18(3),pp.260–279,©2007INFORMSAdaptiveWorkingKnowledgeCreationintentions1. helpedwith partnercompany has ofyouryoucompetitors.betterunderstand(AKC1)thecapabilitiesandchannel2. helpedyoubetterunderstandtheevolvingrolesofroles3. helpedplayers.you(AKC2)learnhowtoperformnewcesses4.in theledchannel.yourcompany(AKC3)(additional)mancelinkedofthechanneltochannelonthepartnerstoanalyzewhole.to(AKC4)improveandredesigntheperfor-pro-[1=StronglyDisagreeto7=StronglyAgree]CollaborativeInformationExchangeBreadthofInformationExchangeuct1.orExtentservice-relatedtowhichyouexchangedetailsofupcomingprod-promotion2.Extenttowhichchangesyouwithexchange partnercompany .capitalandmarketingplans,long-termfutureproductionplanssuchplans,ascompanyinvestments,andcapacityutilizationwith market3.Extent .partnerdemandtowhichtrendsandyouforecastsexchangewithinformation relatedtoshifts4.Extenttowhichyouexchangeinformationpartnercompanyondemand .companyandchangesincustomerpreferenceswith partnerto5. .droppingchangesExtent partnerofintopartnersupplywhichcompanies,chainyoustructureexchangeinformationrelatedmerger,,suchandasalliances,additionorneeded6.Extentcompanytowhich .withyouexchangeprocess partnertocompanysupportchanges .inproductfeaturesorvolumesinformationwith[1=NotAtAllto7=VeryFrequently]QualityHow partnerwouldofInformationyourateExchangetheinformationexchangedwithinformation1. relevancycompany intermsofits exchangedtoyourwithbusinessothersimilarneeds,comparedwithwith2. valueaddedtoyourbusinessneeds,partners?rmation timeliness,exchangedcomparedwithwithothersimilarpartners?exchanged4.other itssimilarwithcompleteness,partners?informationexchangedothersimilarcomparedpartners?withinformation[1=Worseto7=Better]Privilegedvide1.nessproprietaryInourInformationrelationshipExchangeinformationwithif wepartnerfeelitcompanycanhelp ,ourwepro-con dential2.partner.busi-

Inourrelationshipwith partnercompany ,

rmationifwefeelitcanhelpourwebusinessshare

supply chain management

Malhotra,Gosain,andElSawy:LeveragingSEBIstoEnableAdaptiveSupplyChainPartnershipsInformationSystemsResearch18(3),pp.260–279,©2007INFORMSinformation3.Inourrelationship

sources.witheachotherwiththat partnerisnotcompanyavailable from,weshareother

mation4.In

perspectiveexchangeourrelationshiphelpsuswith partnercompany ,theinfor-

own.thatneitherofprovideuscouldeachhaveotherdevelopedwithauniqueonour

[1=StronglyDisagreeto7=StronglyAgree]

Use

linkedpartner1.ofExtentStandard

companytowhichElectronicBusinessInterfaces(STD)

arethesimilarbusinesstoprocessinterfaceswith

procedures.withotherchannelpartners—inthetermsprocessofinterfacesrulesand

reporting,2.Extent(STD1)

toryproducttowhichinformationexchanged(e.g.,sales

converted/translatedinformation,etc.)information,with partnerproductcompanyavailability, inven-

(STD2)tobeinterpretedbyyourneedscompany.tobe

(e.g.,3.Extent

ability,salesreporting,towhichproductcontentinformation,ofinformationexchanged

caninventoryinformation,etc.)with partnerproductcompanyavail-

otherbepartners.interpreted(STD3)similartoinformationexchangedwith

[1=NotAtAllto7=toaLargeExtent]

CooperativeInNorm

joint1.our relationship nomatterwhowithis partneratfault,companyproblems are considered

itability.2.responsibilities. bothsidesare(CN1)concernedabouteachother’sprof-

(CN3)3. both(CN2)sidesarewillingtomakecooperativechanges.

[1=StronglyDisagreeto7=StronglyAgree]

References

Austin,intheT.A.,puterLee,L.Kopczak.Supply-Chain1997..AndersenUnlockingConsulting.HiddenValue

Barclay,approachD.,C.

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