Kristal water 的Meeting报告

Meeting report

Jill: As we know, our company’s water has few minerals, and nothing is added to the water to change its taste. However, only few people knew our company’s water, they even did not know that there was a new bottled water product named Kristal, our sales just 60% below forecast. Without doubt that our product launch was a failure .So, the only way to solve the problem is to find out some innovations which can helps us to increase our profits. For instance, improving the products appearance, doing adjustment of price, thinking about new approaches of promotion and choosing the proper sales places. Do you have any ideas ?

Lily :To make our product more attractive, we should make our product have more driving force，make it conform to the inertia of the people, to attract the target consumer group. Secondly, we should increase the market share, after have market survey, have our Kristal have more budget in the market share. Thirdly, we can increase our product have more budget, not only sold in health food shops and delicatessens, sold in some place such as supermarket, it will increase sales. Alice : I think the outer packing don't need to change

Firstly, The outer packing simple, can let consumer remember our brand

Secondly, The outer packing color is blue, give a person a kind of comfortable, quiet, and the nature of the fusion of feeling

Thirdly, The bottle capacity appropriate, and easy to carry

Sally :Well ,I want to talk about a price .

According to price comparison, I don’t think price of the Kristal water is correct. A suitable price will be very directly impact sales . As can be seen from the graph, lower price would have a larger sales volume . Rocky Mountain would become a best example, it just sales $2 , but have 55% in market share. Other aspect, Fontainbleau just share about 8% in market which has sales more than $3. So I support Kristal water sales about $2.5 is correct.

Alice :The price is also too high, I think drop down more for 5 cents may be more suitable .

Sally :It unsuitable to do it , we should consider our costs, our water is from a spring deep under the rock in Alaska. We should spend more cost to keep water as the purest water.

Nicole: I think it promoted not very correct .the Kistal water advertised in health magazines .i think the company should have another way to promote .it is important that customers want to buy it .

About this slogan ;there is no purer drink in the world .customers maybe think it is too exaggerated to unbelievable. They maybe think the advertise is not true ,just want to attract the customers to buy it ,they object to worried about the water’s quality.

When customers want to buy it ,it exist a problem that they didn’t know where they can buy it .because the water is just available in delicatessens and food shops .company should put the water into the supermarket chains .it’s more closer to the customer’s daily life.

Jill: I think it is not very suitable to target at people who want to have a healthy lifestyle .Because everyone wants to become healthier .but for us ,in most of time ,we

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